Why Do You Need to Blog in Exact Match Domain (EMD)?
Online marketing experts have often discussed about the importance of obtaining exact match domain or EMD domains. This factor is so important that if they can’t get an exact match domain, they will give up on focusing on the niche and choose another. There are many benefits of gaining EMD domains or keyword rich domains and in some cases, it is impossible to compete without one, especially due to significant competition in the market.
It’s not compulsory that your company name must be a EMD domain, you can start with your brand and maybe try to use EMD domains in lead generation or try to be on top of search engines using a set of keyword. Most of the time .com domains performs well in search engines but you can go with any other extension provided it’s an EMD one another point to consider is manage and promote your web properties properly.
If you are able to manage it well, use unique, relevant and interesting contents which are meant for people not for search engines then possibility of achieving higher keyword rankings in search engines is quite high! 🙂
It is widely believed that major search engines look for correlation between domain name and the actual content and keywords used. Websites with high correlation will likely to rank higher than websites that don’t correlate. The truth is, nobody knows how search engine algorithm works and each search engine has different rules and behaviors. The current best guess is by trying to be relevant, update your web properties timely with unique and relevant contents, be active and share posts on social media accounts and so on.
Also, websites with higher correlation tend to have more credibility in the field and visitors tend to be more attracted to websites with relevant domain names. When results are shown on the search engine rankings, users will also scan them for the more relevant URL, not just the title of the webpage. This is one of the interesting fact and we can easily see impact of keyword rich domains or EMD domains in top 10 positions of search engines.
Although many of them are likely to click the top result, they will also click results with relevant domain name. Another reason why we should choose EMD is that it is much easier to correlate the URL and the name of the website with our primary keywords in anchor text. It is a well-established fact that we should have more inbound link to our website, preferably with relevant keywords as anchor text, to gain higher results in search engine rankings.
Our Experience
We also have many EMD and keyword rich domains and as such now we are able to achieve higher keyword rankings in search engines. In some cases due to very high competitive market it may be possible that EMD domains are not able to come in search engines by main keywords. But in that cases those EMD domain starts performing well using long-tail keywords or relevant keywords.
As such now we helped many clients to get business and beat competition using a combination of EMD Domains + Blog Creation + Blog SEO + Blog Management. If you also want to discuss things further please feel free to contact us.
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