SEO is the most cost effective means for promoting our website. It offers us loads of benefits and every skilled SEO consultant should be able to explain its worth. Quality SEO specialists are able to guarantee not only higher search engine ranks for competitive keywords, but also customer conversions and improved sales. SEO campaigns are often not affordable, but they are necessary:
- Expensive Link Audits: SEO professionals need to inspect all incoming links to find good, useless and toxic ones. Automated SEO checkers are available in the market, but they are not always dependable. Links audits should be performed manually and this can be a rather long and tedious process.
- Link Clean-ups are also Expensive: Many times, link audits turn up plenty of toxic inbound links that can jeopardize our SEO performance. They must be removed immediately. Websites with many bad links could suffer terribly during the next Google’s algorithm updates. Links clean-ups not only time-consuming, but can also be complicated, because web owners may not agree to remove some of the bad links.
- Penalties can be Disastrous: Google regularly penalize websites that contain improper SEO elements. If our website is removed from Google’s search result; we could experience an instant drop in traffic.
- De-Indexation can Ruin our Online Brand: If our website doesn’t show up in search result, there would be no traffic coming from anywhere. Google determines whether a website meets its quality guidelines. If not, it will be removed entirely from search results.
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