Many people develop private blog networks, which is effective for building traffic and distributing link juice. With a network of blogs, we should be able to interlink one blog with another to share traffic and link juice. It means that we have control over the overall quality of our content across our network. With a network of blog, we should be able to cover multiple related or unrelated topics simultaneously. Micro-niches could overlap one another, so it is possible for readers to visit multiple blogs to get more comprehensive information. With proper strategy, blog of networks could be very effective indeed.
However, it is easy to make mistakes with blog networks. Although it is acceptable to use the same navigational structure, we could use the same theme and other design elements. This will make these blogs less unique and interesting. Excessively interlinked backlinks could make these blogs look spammy. Effective blog networks could be achieved by using quality content and natural linking structure. If each blog inside the network is regularly maintained, blog networks don’t have to be considered as a spammy, black hat method. If we do things naturally, even if Google finds out about our blog networks; we won’t be penalized and de-indexed.
To make things more natural, we should use different web hosting provider, content, navigational designs, themes and other quality elements. Blog networks should be completely safe if we use correct procedures. Obviously, we need to spend much more money when building our own network, but it also means that we would be able gain more revenue.
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